01/29/10: I really thought jeans were just jeans...but this brand of jeans (which my friend recommended and I found on Zappos.com) are amazing. They are very soft, have extra lycra in them so they keep their shape and I don't get that annoying gap at the waist. They claim to have some "technology" that helps flatten the tummy and lift stuff up - not sure about that, but they are quickly becoming my new favorites! Fun thing - there is a sticker on the inside with a cute warning that they aren't responsible for any good things that happen while wearing these jeans. Gotta love personality! They are pricey (for me) at around $95 but definitely worth it!